Privacy Policy
Effective Date: January 19, 2026 | Last Updated: January 19, 2026
1. Introduction and Scope
Funwaves Watersports ("Company," "we," "us," or "our") is committed to protecting your privacy and personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website funwaveswatersports.com, use our services, or interact with us in any way.
This policy applies to all visitors, customers, and users of our website and services, including jet ski rentals, boat rentals, ATV rentals, Polaris Slingshot rentals, and related watersports activities. By using our website or services, you consent to the data practices described in this policy.
We encourage you to read this Privacy Policy carefully to understand our practices regarding your personal data and how we will treat it.
2. Information We Collect
We collect several types of information to provide and improve our services:
2.1 Personal Information
- Identity Information: Full legal name, date of birth, and government-issued identification (driver's license, state ID, or passport) required for equipment rental verification and age verification.
- Contact Information: Email address, phone number, and mailing address.
- Emergency Contact Information: Name, relationship, and phone number of an emergency contact (required for safety compliance).
- Payment Information: Credit/debit card details, billing address, and transaction history. Note: Payment card data is processed by our secure third-party payment processor and is not stored on our servers.
2.2 Rental and Safety Information
- Rental Agreement Data: Signed liability waivers, rental agreements, equipment preferences, and rental history.
- Safety Certifications: Boating licenses or certifications where required by Florida law.
- Insurance Information: If you provide your own insurance, we may collect policy details.
2.3 Automatically Collected Information
- Device Information: IP address, browser type and version, operating system, and device identifiers.
- Usage Data: Pages visited, time spent on pages, click patterns, and referring website addresses.
- Location Data: General geographic location based on IP address.
2.4 Photos and Videos
With your consent, we may take photographs or videos during your rental experience for promotional purposes. You have the right to opt out of such photography at any time.
3. How We Collect Information
We collect information through the following methods:
- Directly from You: When you make a reservation, complete a rental agreement, sign a liability waiver, submit a contact form, subscribe to our newsletter, or communicate with us.
- Automatically: Through cookies, web beacons, and similar tracking technologies when you browse our website.
- From Third Parties: We may receive information from payment processors, booking platforms, social media platforms (if you interact with us there), and marketing partners.
- In Person: When you visit our location to complete rental paperwork and identity verification.
4. How We Use Your Information
We use the information we collect for the following purposes:
- Reservations and Services: To process bookings, verify identity, facilitate equipment rentals, and provide customer service.
- Safety and Legal Compliance: To comply with Florida boating regulations, U.S. Coast Guard requirements, and other applicable laws; to maintain safety records; and to administer liability waivers.
- Communication: To send booking confirmations, rental reminders, safety instructions, and respond to inquiries.
- Marketing: With your consent, to send promotional offers, newsletters, and information about new services.
- Improvement: To analyze usage patterns, improve our website and services, and develop new offerings.
- Security: To protect against fraud, unauthorized transactions, and other illegal activities.
- Legal Obligations: To comply with legal requirements, respond to legal process, and protect our legal rights.
5. Legal Basis for Processing
We process your personal information based on the following legal grounds:
- Contract Performance: Processing necessary to fulfill our rental agreement with you and provide our services.
- Legal Compliance: Processing required to comply with Florida state law, federal regulations, and other legal obligations.
- Legitimate Interests: Processing for our legitimate business interests, such as fraud prevention, security, and service improvement, balanced against your privacy rights.
- Consent: Processing based on your explicit consent, such as for marketing communications or promotional photography.
6. Information Sharing and Disclosure
We do not sell your personal information. We may share your information with:
- Payment Processors: Secure third-party payment services to process transactions.
- Insurance Providers: To process claims or provide required coverage for rental activities.
- Legal and Regulatory Authorities: When required by law, court order, or government request; or to protect our legal rights and safety.
- Service Providers: Third-party vendors who assist with website hosting, email delivery, analytics, and customer service, subject to confidentiality agreements.
- Business Transfers: In connection with a merger, acquisition, sale of assets, or bankruptcy, your information may be transferred to a successor entity.
- With Consent: In other circumstances where we have obtained your explicit consent.
7. Data Retention
We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, including:
- Rental Records and Liability Waivers: Seven (7) years, as required for legal compliance and statute of limitations purposes.
- Payment Records: Seven (7) years for tax and accounting compliance.
- Marketing Preferences: Until you withdraw consent or unsubscribe.
- Website Analytics: Up to twenty-six (26) months.
- Contact Form Submissions: Three (3) years unless a longer retention is required for legal purposes.
After the retention period expires, we will securely delete or anonymize your personal information.
8. Your Privacy Rights
Depending on your location, you may have the following rights regarding your personal information:
- Right to Access: Request a copy of the personal information we hold about you.
- Right to Correction: Request correction of inaccurate or incomplete information.
- Right to Deletion: Request deletion of your personal information, subject to legal retention requirements.
- Right to Opt-Out: Opt out of marketing communications at any time by clicking "unsubscribe" or contacting us.
- Right to Data Portability: Request your data in a commonly used, machine-readable format.
- Right to Withdraw Consent: Withdraw consent for processing based on consent at any time.
To exercise any of these rights, please contact us at legal@funwaveswatersports.com or call +1 (786) 553-7644. We will respond to your request within 30 days.
9. California Residents' Rights (CCPA)
If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):
- Right to Know: Request disclosure of the categories and specific pieces of personal information we have collected about you.
- Right to Delete: Request deletion of your personal information, subject to certain exceptions.
- Right to Non-Discrimination: We will not discriminate against you for exercising your CCPA rights.
- Right to Opt-Out of Sale: We do not "sell" personal information as defined by the CCPA.
To make a CCPA request, submit a verifiable consumer request by contacting us. You may designate an authorized agent to make a request on your behalf.
Categories of Personal Information Collected: Identifiers, commercial information, internet activity, geolocation data, and inferences.
10. Cookies and Tracking Technologies
Our website uses cookies and similar tracking technologies to enhance your experience:
- Essential Cookies: Necessary for website functionality and cannot be disabled.
- Analytics Cookies: Help us understand how visitors interact with our website (e.g., Google Analytics).
- Marketing Cookies: Used to deliver relevant advertisements and track campaign effectiveness.
- Preference Cookies: Remember your settings and preferences.
You can manage cookie preferences through your browser settings. Disabling certain cookies may affect website functionality.
Do Not Track: Our website does not currently respond to "Do Not Track" browser signals.
11. Third-Party Links
Our website may contain links to third-party websites, such as social media platforms, booking services, or partner websites. We are not responsible for the privacy practices of these external sites. We encourage you to review the privacy policies of any third-party websites you visit.
12. Children's Privacy (COPPA Compliance)
Our services are not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If you are under 18, you may only use our website and services with the involvement and consent of a parent or guardian.
If we learn that we have collected personal information from a child under 13 without parental consent, we will take steps to delete that information as quickly as possible. If you believe we may have collected information from a child under 13, please contact us immediately.
13. Data Security
We implement appropriate technical and organizational security measures to protect your personal information, including:
- SSL/TLS encryption for data transmission
- Secure, PCI-DSS compliant payment processing
- Access controls limiting data access to authorized personnel
- Regular security assessments and monitoring
- Secure physical storage of paper documents containing personal information
While we strive to protect your personal information, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security.
14. International Data Transfers
Funwaves Watersports is located in Florida, United States. If you are accessing our website from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States where our servers are located and our central database operates.
By using our website or services, you consent to the transfer of your information to the United States, which may have different data protection laws than your country of residence.
15. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or for other operational reasons. When we make material changes, we will:
- Update the "Last Updated" date at the top of this policy
- Post a notice on our website for significant changes
- Notify you by email if required by applicable law
We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.
16. Contact Information
If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
- Email: legal@funwaveswatersports.com
- Phone: +1 (786) 553-7644
- WhatsApp: +1 (786) 553-7644
- Mailing Address: 961 Northwest 7th Street, Miami, FL 33136
- Contact Page: funwaveswatersports.com/contact
We will respond to privacy-related inquiries within 30 days.